Fill out the Merchant Commitment Form on this page and submit it no later than April 1 to be included in all printed promotional materials and the coupon book.

1. 1. Posters are available at no charge. Order as many as your location needs.
   2. Postcards are available at no charge. Order as many as your location needs.
   3. Create an outstanding coupon offer. Based on experience, we know a 10% discount is not enough value to motivate customers to return. Also, offers that are not unique and available throughout the year do not perform well. To maximize the number of return customers, make your coupon offer unique to this event.

Prior to the event determine what you will offer as your “sample.” All merchants participating in LOST must offer a free service or item to everyone who shows up with the bracelet and area map on event day. We suggest offering an item that represents your shop or services to create brand excitement for your location. Plan ahead so you can reach out to your vendors and other resources.

Any business in the Historic Downtown Littleton district may participate. You must have a district location or partner with a business who has a district storefront.

During the week of April 21. If you are not open when deliveries are made, your items will be at Marketing On Demand at 2329 West Main Street, Suite 207. You will need to pick them up there.

Littleton will have 300 bracelets available for sale.

If you are selling bracelets, please ONLY accept cash or check. Checks should be made payable to Original Shopping Districts (OSD). Bracelets purchased online will be paid using Square. There is an additional fee of $1 and online purchased bracelets will be available to pick up at LOST HQ on event day. NOTE FOR MERCHANTS SELLING BRACELETS: We do NOT recommend that you take credit cards as you will be charged a fee by your credit card company which OSD does not reimburse.

Plan to have the same amount as the number of available bracelets. Typically, the event sells out so please plan on 300. It is up to each merchant to determine its budget for the samples. You don’t have to spend a lot. We suggest that you reach out to your vendors and request samples from them. Marketing On Demand is happy with brainstorm ideas with you.

All communication will be done via email and using the web site. This includes print proofs, status reports and updates. Please check your email on a regular basis and look for emails from events@marketingondemand.net. You may need to “white list” this email address.

• LOST will be marketed on its web site, social media platforms and via emmail to previous LOST participants.
• HDLM and the city will also have posts on their web sites and social media.
• Merchants should display posters in your store windows.
• Mail to your database or hand out postcards in your store.
• The easiest and best way to promote this event is to make sure your staff knows all about it and they are trained to prmote the event to everyone who walks in your door.
• Use your social media platforms to promote the event.
• If you do plan to place ads, feel free to contact Marketing On Demand for assistance creating your ad.

Marketing On Demand will staff a table at 2329 West Main Street where we will be available to answer questions, hand out LOST shopping bags and solicit emails for HDLM’s database. We will also have the bracelet packets to pick up for those who purchased online. The table will be open from 4 to 7pm.

Yes unless we are sold out.

We suggest merchants should only give their offers to those customers with a bracelet and map. If samples are given to everyone, you may not have enough for those who did purchase bracelets. However, merchants should decide for themselves how to deal with this situation.

Yes. Please note, all Ladies Only Sample Tour graphics must conform to the brand guidelines and the name is trademarked. The LOST logo and image standards are available to download here.

Anything you can do to create a visual or aural distraction (music, bright pink items waving in the wind, etc.) will create recognition for your destination location. MOD staff will place directional signs on event day that will assist customers to know where to go. In addition, we will provide LOST helium balloons that you should place outside your location. LOST ladies know the balloons indicates a participating merchant! It is critical to you have the balloons outside your location. Please pick up the balloons beginning at 2pm on event day at Reinke Brothers.

Consumer information is on the LOST home page: LadiesOnlySampleTour.com
Event HQ: Email Events@marketingondemand.net